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Click here for Consultant Larry Bodine, Esq. Click here for Consultant Michael G. Cummings
Click here for Consultant Josh Fruchter
Click here for Consultant John Toth
Click here for Consultant Ted Bodine
We are strategic business development advisors with a nationwide practice. For the last 20 years we have assisted professional firms in developing their:
Customized Results. We take a common-sense, nuts-and-bolts, practical approach to marketing, and concentrate on techniques that actually bring in new business. As a part of our practice, we have also helped firms revamp their Web sites, bid out marketing projects to save clients money, and find printers, artists and technicians to create their marketing materials. When you hire us, your are getting a firm with 30+ years of combined marketing and sales experience. We can easily staff up to handle big assignments. One of the characteristics that our clients like is our ability to listen. We will learn your business, understand your marketing concerns and respond with a solution that is tailor-made for you. This means you will not get a cookie-cutter solution; you will get a customized solution that works exactly right for your firm. Our clients want to bring in more business and we tell them what works and what doesn’t. Our bottom line is to help professional firms to get more business and earn more revenue.
Larry Bodine is a business development advisor who helps law firms generate revenue and get new business by:
He has advised firms as large as a 3,000-lawyer global law firm to a 25-lawyer trial boutique. He was named a Technolawyer Legal Technology Consultant of the Year, and named an Award winner by the American Bar Association, for writing the best article published in the ABA's Law Practice magazine: "What the Web Can Do for You." Larry presented the first business development program that received CLE credit, for a "Rainmaker" program presented to State Bar of Arizona members. Larry has also made many public presentations for the Legal Marketing Association (in nearly every city where the LMA has a chapter), American Bar Association Annual Meeting, the North Carolina Bar Association, the Chicago Bar Association, LegalTech, the Pitney Bowes Client Advisory Meeting, the Association of Legal Administrators, the Community Associations Institute, Meritas legal network, the Practice Development Institute (Chicago), and the Marketing Directors Institute. He has presented business development training programs for law firms across the USA, focusing on how to get more clients and generate more revenue. Mr. Bodine also conducts online Web Seminars on business at the Professional Business Development Institute. See www.PBDI.org. He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers USA (formerly named Lawyers Alert) and other news publications. Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University Law School and Amherst College. He has launched several online ventures that are considered the top destinations online for information about law firm marketing. He founded:
He can be reached at Lbodine@ApolloBusinessDevelopment.com at 630.942.0977.
Michael G. Cummings has been a marketing strategy and business development consultant for more than 20 years. Early in his career, Michael was an instrumental member of the team that established the headquarters strategy and marketing function at Andersen Worldwide (Arthur Andersen & Accenture). In this role, he defined information technology needs for key industries and functional areas; worked with senior partners to devise marketing plans and implement integrated marketing campaigns and developed strategy and marketing processes such as account management and market planning. He also helped to develop the initial large account management planning process and relationship management training programs. Over the years, Michael has built the sales, marketing and relationship management skills of professionals. Based on their collective experience in working with the top business generators in the consulting, systems integration and accounting professions -- they have translated proven best practices into practical, reality based skill building systems and training programs. And he co-authored a new book with Allan in 2002 – Mastering the Art of Marketing Professional Services: A Step-by-step Best Practices Guide (AICPA). Prior to establishing SAGE, Michael was partner at Mercer Management Consulting -- a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries In this role, he was a leader of Mercer's top North American account over the past 6 years: IBM. Using his account planning, relationship management and selling skills developed over the years, Michael helped Mercer to create over 300 senior executive relationships and sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR. Contact Michael at MCummings@ApolloBusinessDevelopment.com and 312.543.7617
Barry Schneider has been advising professional services firms and individual professionals for over 20 years in marketing, selling, planning, client service, as well as firm management issues. He has worked on projects to improve the practice building capability of firms of all types – law, consulting, engineering, financial services, as well as software and technology businesses. These projects have occurred at all levels of the organization, from management to operating and practice area groups to individual practices. He also conducts SAGE Professional training and frequently speaks on these subjects to associations and business groups. He was Director of Worldwide Marketing and Industry Planning, at the headquarters office of Andersen Worldwide (Arthur Andersen and Accenture). There he led in-house planning and marketing services worldwide, advising on product/market potential, strategy options, business and market planning. Along with Michael Cummings, he led the teams that innovated the marketing functions and promotional standards now considered the models of excellence across the professions. In addition to training partners and management in the best practices of marketing, planning and business development, he advised on product/market opportunities and strategy, and led extensive planning sessions to focus efforts and build systematic action. The work encompassed a wide range of services and products, including computer services and software, across a wide range of industries. His early training in these areas came as senior consultant with the Boston Consulting Group. There he advised top executives of Fortune 500 companies on strategic management, marketing and competitive response, with particular emphasis on implementing recommendations. His projects involved a variety of industries and challenges: including product/service strategies, market planning, R&D for product/service innovation, manufacturing, banking and financial services, international business. During the last few years, while on leave from SAGE, he worked with Campaign Technologies, a venture funded CRM software and operations advisory enterprise focused on service companies. One of the top three principals of the company, he was responsible for identifying and developing market opportunities overall, along with direct line responsibility for client growth in the West Coast states. He has also developed expertise in distance learning, with a set of projects completed in alliance with the His education is equally diverse. He has an MBA in Marketing from the University of Chicago Graduate School of Business, and AB at Contact Barry at bschneider@ApolloBusinessDevelopment.com and or 214.315.3212.
Jeff founded Internet companies 55-Alive!, RVListingsOnline.com, Retirement Communities Online.com. He also co-founded Widget Realm, a company that develops interactive widgets on the Yahoo! widget platform. Through 55-Alive!, Jeff has been featured on CNBC’s Power Lunch, and in the “Elevator Pitch” column in Inc. Magazine, and has had Internet Marketing articles published in the California Bar Online and in the American Bar Association’s Technology Newsletter. Jeff also authored the book The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization and Website Development Management. Before becoming an internet entrepreneur Mr. Lantz was a practicing attorney for more than 12 years. His legal career includes private practice as a corporate and securities attorney for Snell & Wilmer, a senior lawyer position with Australian-based BHP Billiton, and serving as VP and General Counsel for St. Louis-based Westar Aerospace and Defense Group. Mr. Lantz graduated from the Indiana University Maurer School of Law where he was a member of Law Review/Law Journal, and the Indiana University Kelley Graduate School of Business with an M.B.A. in Finance, both in December, 1990. A graduate of NYU School of Law and a former attorney at a large NYC firm, Joshua has been helping law firms generate leads and business from Internet marketing since 2002 through his agency, eLawMarketing, a leading provider of website development, email marketing, blog design, podcasting, and search engine optimization services to over 100 law firms ranging in size from the largest global law firms to mid-size regional firms to solo practitioners. As one of his services, Joshua draws on his legal background and writing skills to help attorneys increase the search engine visibility of their blogs through supplementary postings on legal news, developments and trends related to the subject matter of the applicable blog (publishing frequency being an important contributor to higher search engine rankings).
Joshua presently publishes LawyerCasting - a blog covering "best practices" in online marketing for lawyers and law firms. He also sites on the Editorial Board of American Lawyer Media's Marketing the Law Firm newsletter for which he writes a regular column on legal marketing technologies. His articles have also appeared, or he has been quoted, in such publications as The New York Law Journal, The National Law Journal, Smart Business, Law Practice Management, Professional Marketing, Diversity and the Bar, and Distribution Sales & Management magazine.
Joshua has also presented on legal marketing technologies for organizations such as various Chapters of the Legal Marketing Association, the Public Relations Professionals of Long Island, The Marketing Partner Forum, The Accounting Firm Marketing Forum, Meritas, the Bar Association of the City of New York, and The Stern School of Business at New York University.
Prior to co-founding eLawMarketing, Joshua worked as a senior executive at an e-commerce solutions provider where he managed a multi-million dollar technology project encompassing various web and e-commerce components.
Prior to that, Joshua worked for six years as a bankruptcy attorney at the law firm of Kaye Scholer LLP in New York. Joshua has a JD from New York University School of Law and is a member of the New York State Bar Association. Contact Joshua at jfruchter@ApolloBusinessDevelopment.com or 646-283-2439.
John Toth has more than years’ experience writing, editing and performing market research experience for law firms and corporations. He has provided, directly and through marketing consultants, content on dozens of law firm web sites for firms ranging in size from 10 to 2,000 attorneys, and develops a wide variety of collateral material. His law firm clients include Bracewell & Giuliani, Dykema Gossett, Lathrop & Gage, Lewis and John has also written numerous marketing brochures and newsletters, has contributed to the JD Bliss blog and web site, and has authored articles on legal issues and legal marketing topics for Counsel to Counsel, Inside Counsel, LMA Strategies, The Law Marketing Portal, Leading Lawyers Network and Professional Marketing North America.
In 2001, John began providing writing services independently to major law firms and national legal marketing consultants. From 1991 to 2002 he worked for Foley & Lardner, most recently as Group Director/Creative Services, heading the in-house writing, graphics and research team. During this time he was the primary writer of marketing collateral. From 1975 to 1991 he was with the Dana Corporation, an Ohio-based "Fortune 500" company, the last 10 years handling all internal and external written corporate materials as Communications Manager. His work has won awards from the Legal Marketing Association, the Public Relations Society of America, and the National Association of Investors Corporation.
John received his BA (summa cum laude)and MA degrees from the University of Toledo, has the Public Relations Society of America’s Accredited in Public Relations (APR) designation, and is a member of both PRSA and the Legal Marketing Association (LMA).
Contact John at jtoth@ApolloBusinessDevelopment.com and or 414.332.7437.
Ted is a skilled financial analyst and SEO expert. An actuary who has passed the first five actuarial exams, Ted began his career as an Associate in Consulting Services for Fidelity Investments. He combines his formidable financial and mathematical skills with his knowledge of the web and search engine optimization to bring business to clients. A representative project is identifying the search terms used to find particular practice areas and using large spreadsheets to reduce them into a list of targets. By selecting the best URLs and improving existing websites, he brings leads and potential clients via the web. Ted graduated with a double major in Actuarial Science and Economics from the University of Illinois at Urbana-Champaign. As the holder of a Masters Degree in Library and Information Science from Dominican University in Chicago, IL. Laura is an expert researcher. She has many years of experience conducting research at law firms such as Mayer Brown, Clausen Miller and Wilson & McIlvaine (now Quarles & Brady). She is considered a "power user" on the Web and online databases, including competitive intelligence sources such as LexisNexis Market Intelligence and Thomson Firm 360.
Laura spent a year studying abroad at the Sorbonne in Paris, France, and can read, write and speak French. She has a basic reading comprehension of Italian, and spent two years studying Russian.
She serves as Program Director for the Professional Business Development Institute, Manager of The LawMarketing Listserv, LawMarketing Portal and the LawMarketing Store.
Among the many projects for clients, Laura has:
She can be reached at Lkresich@ApolloBusinessDevelopment.com.
Tara Arick is a virtual assistant who assists in the success of law firms and small businesses by:
Tara was recently an instructor for Holy Cross College at Notre Dame, Indiana in both French and Grant Writing.
Her small business blog contains helpful tips for company owners.. Her website is found at www.polarisadmin.com.
In addition to managing Polaris, Tara enjoys spending quality time with her husband and three daughters, running marathons, reading, cooking, and learning.
Tara Arick may be reached at Tara@ApolloBusinessDevelopment.com or 574.251.0190.
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Larry Bodine, Esq.
Michael G. Cummings
Barry Schneider
, Esq.
John Toth
Laura Kresich
